World University Service of Canada (WUSC) is a Canadian non-profit organization working to create a better world for all young people. We bring together a diverse network of students, volunteers, schools, governments, and businesses who share this vision. Together, we develop solutions in education, economic opportunities, and empowerment to overcome inequality and exclusion for youth around the world, particularly young . . .
Read more about the non-profit>>
Location: Ontario, Canada
Department: Operations
Job Type: Contract
Tasks & Obligations
- Lead the design and implementation of the volunteer marketing recruitment strategy through a range of campaigns including paid and earned initiatives, targeted marketing, utilization of external websites, email marketing, and social media platforms;
- Post volunteer opportunities on social media, provincial councils for international development, job boards and other networking and communications tools and continuously explore new recruitment sources, external job boards and forums to reach potential Canadian candidates;
- Employ tactics to drive high-volume traffic to the WUSC website volunteer opportunities page to increase viewership, application rates, newsletter subscribers and volunteer alerts subscribers;
- Post ads for hard-to-fill and urgent volunteer assignments;
- Implement tactics for improved Search Engine Optimization (SEO);
- Cultivate an active and professional relationship with external contacts, including sector related, to tap into networks and support recruitment efforts;
- Coordinate the volunteer roster and communications to roster candidates;
- Create digital content focused on excellence in our volunteer opportunities and impacts of our global programming, linking with content by WUSC’s Communications, Public Engagement and Fundraising Teams to improve campaign success;
- Remain current on the recruiting industry and on international volunteer recruitment strategies; and
Support joint Canadian Volunteer Cooperation Agency recruitment initiatives, as required.
Additional Tasks
- Supervise the work of volunteer recruitment team members, including work planning, regular 1-1 and recruitment team check-ins, performance management and professional development;
- Recruit and onboard new recruitment team members, as required; and
- Provide cover support for recruitment team members during annual leave and peak periods, as required.
- Plan, monitor and manage the Volunteer Cooperation Program marketing and recruitment budget, ensuring effective use to achieve the best outcomes and highest ROI;
- Receive invoices, coordinate timely payments and ensure accurate financial coding and proper documentation for marketing expenditures;
- Track, record, analyze and monitor recruitment marketing results to inform the marketing strategy and report key KPIs to WUSC Volunteer Mobilization, Public Engagement and Communications Teams and to funders.
Salary Range
Salary: $67,000.00 – $81,000.00 / Annually
Why You’ll Love Us
Join Us. Our work is important, cutting-edge, and rewarding. We encourage curiosity, innovation, and flexibility.
WUSC offers a dynamic international work environment with a diverse intercultural workforce. We offer employees exciting opportunities to apply their skills and gain experience all while making a difference in the lives of youth around the world. Employees at WUSC work hard to create lasting change in education, economic opportunities and empowerment.
Qualification
- Minimum of 2 years experience managing a staff team;
- Minimum of 3 years experience in high-volume recruitment and marketing with proven sourcing and matching experience through social media, professional networks, and other means;
- Experience creating and developing targeted marketing campaigns with engaging content;
- Experience with top social media platforms, including advertising (LinkedIn, Facebook, Instagram, Twitter);
- Experience with Google Analytics (GA4), creating tracked campaign links, monitoring, web activity, creating events, and analyzing conversions;
- Experience with graphic design (Canva);
- Experience with MailChimp;
- Sound judgment, entrepreneurial spirit, and experience in business/partnership development and management;
- Excellent organizational skills, including the ability to prioritize tasks and handle multiple initiatives simultaneously;
- Knowledge or experience of international volunteering or global development is an asset;
- International experience is an asset;
- Excellent written and verbal communication skills, in English and French.
Method of Application
Prospective and qualified applicants should endeavor to click on APPLY FOR THIS JOB to complete the required application form by 11.59 pm on March 3, 2025.