TikTok, a dynamic video-sharing platform under the ByteDance umbrella, empowers users to craft and share their creativity through bite-sized videos spanning 3 seconds to 10 minutes. Since its inception, TikTok has surged to global eminence. By October 2020, its mobile app had garnered an astonishing 2 billion downloads worldwide. Notably, TikTok secured its position as the third-fastest emerging brand of 2020, according to Morning Consult…
Department: Sport
Location: Lagos, Nigeria, West Africa
Job Type: Permanent
Position Overview
As the Content Partnerships Innovator, you’ll forge inventive strategies for diverse video content across Sub-Saharan Africa’s sports landscape on TikTok, engaging both established and emerging stakeholders.
As the ideal candidate, you thrive on creator collaboration and excel in steering impactful global or local initiatives. A profound passion for sports and captivating content, coupled with adeptness in traditional, digital media, and TikTok’s distinct value, define your profile. Your track record of propelling data-enriched outcomes through valuable partnerships adds further distinction.
Responsibilities
- Manage Sport Content Accounts in Sub-Saharan Africa:
- Oversee PGC/PUGC portfolio, focusing on content quality and growth.
- Devise tailored strategies for account and content expansion.
- Curate and Develop Creator Relationships:
- Identify and onboard potential creators and partners.
- Foster relationships via email, social media, and events.
- Execute Engaging Sports Initiatives:
- Plan and execute creator and partner initiatives.
- Identify local opportunities for increased engagement.
- Enhance Content Performance:
- Monitor and improve creators’ daily operational performance.
- Support partnership activities and content effectiveness.
- Lead Local Campaign Optimization:
- Set up, run, and analyze campaigns aligned with goals.
- Optimize campaigns for desired performance metrics.
- Help evaluate and Implement Strategic Insights.
- Analyze content data for insights and enhancements.
- Apply successful strategies and address improvement areas.
- Collaborate for Integration and Alignment:
- Coordinate with cross-functional teams for campaign alignment.
- Ensure partnership plans align with overall strategies.
- Stay Ahead in Sports Landscape:
- Monitor sports trends for partner and user success.
- Develop narratives and strategic initiatives.
- Drive Organic Growth:
- Manage day-to-day partnerships for growth.
- Administer partnership activities and enhance performance.
Key Competencies
QUALIFICATIONS
- Education: Bachelor’s Degree or higher qualification, combined with over 3 years of practical involvement in a sports-focused agency or related environment.
- Proficiency in navigating the African sports content partner landscape and video content platforms.
- Comprehensive comprehension of the local content partner industry ecosystem.
- Thorough familiarity with the mobile ecosystem, particularly within the realm of sports.
- Complete responsibility for the partner and creator acquisition process from inception to partnership maintenance.
- Strong aptitude for teamwork and adeptness in thriving within a dynamic and exhilarating setting.
- Proven organizational prowess, adept at managing multiple tasks simultaneously within a fast-paced context.
- Effective communication and time management abilities, coupled with a dynamic and enthusiastic disposition.
- Past experience in collaborating across functions and managing stakeholders, crucial due to the role’s global cross-functional interaction with TikTok teams.
- Preferred background in data analytics and report generation.
- Track record in both business development and content creation.
- Proficiency in account management and adaptability in managing time.
- Skillful execution of strategies and plans as per managerial directives.
Additional Bonus Skills:
- Existing relationships with a strong network of Sports creators, media, brands and public figures.
- Experience in sports management/sports events/sports landscape in Sub-Saharan Africa (talent management is a plus).
Additional Information
TikTok is dedicated to forging an all-encompassing environment, cherishing staff for their expertise, backgrounds, and distinct viewpoints. Just as our platform unites individuals worldwide, our workspace mirrors this global connection. Our mission at TikTok is to kindle inventiveness and elicit happiness. To fulfill this aim, we ardently embrace varied voices and strive to mold a setting that mirrors the myriad communities we engage with. Our devotion to this is unwavering, and we trust you share the same passion.
Method of Application
Interested and qualified persons should click on APPLY NOW to successfully log in and complete the form provided by TikTok Careers.