Offline Marketing And Events Lead At GOMYCODE (Nigeria)

GoMyCode is an innovative platform empowering students globally by bridging the gap between education and IT opportunities. As the leading developer hub in the Middle East and Africa, we nurture the next generation of digital creators and equip them with cutting-edge skills. Our mission is to guide aspiring developers towards the forefront of the digital landscape, enabling them to secure lucrative positions in the industry. Join our vibrant community today and unlock limitless potential in the digital realm…

Who Are We Looking For?

Responsibilities

Plan and complete field marketing campaigns after conducting preliminary research
Develop robust knowledge of all product services
Produce various literature, signage, merchandise, and other materials to be used at field marketing events
Maintain relationships with third-party vendors and venues
Attend relevant trade shows and events
Manage social media activity surrounding field marketing campaigns
Build PR programs and ensure their smooth running and progress.
Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.
Plan and insure Press, Media, Radios, tv appearances
Participate in brainstorming sessions.
Assist the marketing team in all activities (production, campaigns, projects….).
Report weekly/monthly on the status of field marketing activities
Monitor, analyze and report on the performance of the different campaigns.
Leading digital strategy and innovation through the development and implementation of comprehensive digital marketing programs in line with business priorities.
Leading, planning and executing events of different scales in various formats.
Leading the planning and implementation of PR and initiatives related to the brand.
Developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities.
Creating and managing all marketing material and collateral in line with brand direction.
Implementing online marketing activities including Social Media, SEO/SEM, demand generation, leads generation, etc.
Tracking effectiveness of various campaigns and course correcting as required.
Managing communications spend and working with vendors and agencies, to create and/or localise communications and marketing activities and develop supporting assets.
Developing an event strategy and roadmap to execute events that boost business development and customer relationship building.
Overseeing and coordinating the activities of staff, subcontractors and vendors and other logistical details to successfully execute all aspects of events.
Ensuring event spend is within budget and negotiating with suppliers to ensure return on spend is maximized.
Tracking post event feedback to measure effectiveness against event goals.
Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.
Working with content marketing and design teams to create suitable content for each stage of a customer’s digital journey.
Reviewing and optimizing the design and content of all online assets including the company website and social media pages.
Planning and control of the digital marketing budget and spend by allocating budgets to different channels.
Using A/B testing to optimize digital marketing performance.
Analyzing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.
Planning and executing viral marketing campaigns across a range of social media platforms.
Developing and managing the editorial calendar.
Designing and developing strong employer branding strategy.
Partnering with various internal and external stakeholders to promote and communicate the employee value proposition (EVP) and help position the company as an employer of choice.
Building campaigns to support recruitment and drive talent attraction and engagement across multiple channels.
Analyzing and interpreting metrics to measure the success of employer branding initiatives.
Managing a team of 6-10 people.

Qualification

Possess at least 1 year experience ideally in Event Management, Marketing Communications or Digital Marketing within IT and Professional Services industry.
Prior experience in working with multiple vendors.
Be a strong planner with excellent project management, negotiation and problem-solving skills.
Experience within social media / Viral Marketing, Startup Experience, Employer Branding, Content Planning, would be a strong advantage

Additional Requirements

Comfortable with English
Creative and curious
Must be a confident communicator and presenter
Must possess excellent verbal and written communication skills
Must possess excellent organizational and planning skills
Have a full understanding of media needs and media relationships
Be proactive, reliable, responsible and accurate with an attention to detail
Possess the ability to keep information confidential
Tactical understanding of all primary social media platforms
Ability to work in high-stress environments, often for long hours
Possess a wide degree of creativity and latitude
Self-motivated with a positive and professional approach to management
Strong ethic worker
Strong leadership and communication skills
Bring his Big Smile. Small Smiles are not accepted.
Be a strong networker & relationship builder
Enjoy finding creative solutions to problems
Be a strong team player who can manage multiple stakeholders

What We Are Offering

Flexible working options
Join a market leader within IT Services
Work alongside & learn from best in class talent

Additional information

You will work closely with our Operations Team and report directly to the City Fleet Manager. Moove welcomes individuals from all backgrounds who are looking for the chance to contribute to the creation of a future in which everything and everyone may move independently. Moove is an Equal Opportunity Employer.

Method of Application

Interested and qualified persons should click on APPLY to complete the required application form.