Senior Marketing Campaign Manager at PalmPay

PalmPay is fully licensed as a Mobile Money Operator by CBN, and insured by NDIC. We manage customers’ funds in compliance with all application regulations. This means that our more than 30 million users and millions of businesses are protected…

Who Are We Looking For?

PalmPay, a prominent pan-African fintech platform, is in search of a proactive and seasoned Senior Manager for Marketing Campaigns to join its Nigerian operations. The successful candidate will lead the conceptualization, execution, and oversight of a robust annual campaign schedule.

Collaborating closely with various internal and external partners, the candidate will guarantee synchronization with our company’s strategic goals and the effective implementation of marketing and PR projects. This position plays a key role in elevating PalmPay presence and product recognition in Nigeria, emphasizing innovation, cooperation, and operational effectiveness.

Responsibilities

Lead the ideation, planning, and execution of marketing campaigns. This includes setting clear objectives, developing creative concepts, working in tandem with management and key stakeholders at every phase of the campaign lifecycle, and overseeing the campaign lifecycle from conception to analysis.
Prepare and propose detailed campaign budgets, ensuring efficient allocation of resources for maximum impact. Identify, negotiate with and project manage relevant agencies for media buying. Monitor and report on expenditure, maintaining financial discipline and focus on campaign KPIs.
Actively collaborate with internal teams (including product, sales, and compliance) and external partners (such as telcos, billers and merchants) to gather insights and align campaign strategies with relevant KPIs. Maintain ongoing communication with key stakeholders, including frequent consultations and transparent updates to ensure their buy-in and active participation throughout the campaign lifecycle.
Ensure timely progression and completion of campaign tasks and KPIs. Utilize project management methodologies to track deliverables, deadlines, and overall campaign performance, while keeping all parties informed and engaged and being responsive and adaptable to any changes.
Produce regular progress reports and comprehensive post-campaign analyses to evaluate effectiveness, draw insights, and inform future strategies.
Engage with potential co-marketing partners, presenting PalmPay’s value proposition to foster collaborative opportunities. Draft and negotiate proposals under the guidance of management, securing mutually beneficial agreements.
Coordinate the participation of marketing, PR and design staff as well as any external consultants and agencies in campaigns, fostering a culture of creativity, accountability, and continuous improvement.

Qualification

Bachelor’s degree from a top university with at least 2.1 grade.
Minimum of 5 years of relevant project management experience, with experience successfully coordinating multiple stakeholders essential.
Proven track record in managing large-scale, multi-faceted marketing and communication campaigns.
Strong project management skills, with an ability to lead cross-functional teams.
Excellent communication, negotiation, and presentation skills.
Deep understanding of contemporary marketing and PR best practices and consumer behavior in Africa.
Proficiency in using excel/google sheets for budget management, project management and marketing analytics.
Creative thinker with an ability to generate innovative campaign ideas.
Familiarity with the African fintech landscape and regulatory environment is an advantage.
Experience with leading and developing teams, with a commitment to collaborative success.

Perks & Benefits

A dynamic, inclusive, and growth-oriented work environment.
Opportunity to shape the future of fintech in Africa.
Competitive compensation package

Additional information

PalmPay is an equal opportunity employer committed to fostering a diverse and inclusive workplace. We welcome applicants from all backgrounds to apply. We welcome applicants from diverse backgrounds, as we firmly believe that a combination of varied experiences, abilities, enthusiasm, and a proactive mindset is crucial for achieving excellence.

Method of Application

To initiate your application, simply select the APPLY NOW option and promptly fill out the prescribed application form. Ensure that you meet the necessary criteria before proceeding.