At OurPass, we are reshaping the commerce landscape through cutting-edge financial solutions and operational aids, granting businesses of all scales the means to streamline their endeavors and operate with unwavering confidence. Our revolutionary suite of tools enables seamless task automation, global payment acceptance, vital business capital acquisition, and comprehensive everyday assistance, fostering a pathway to consistent victory…
Location: Nigeria, West Africa
Job Type: Full-Time
Employment Summary
We are in search of a proficient Data Analyst who will hold a key position in enhancing the efficiency and impact of our digital campaigns. By deciphering and evaluating data, the chosen candidate will work in tandem with our Marketing and Analytics units to furnish actionable perspectives. These insights will be the impetus behind bolstering engagement, amplifying conversions, and ultimately achieving triumphant campaign outcomes.
Assignments
- Extract, refine, and evaluate data from diverse sources to unveil trends, patterns, and growth prospects.
- Decode campaign data to furnish observations on audience conduct, involvement, and conversion metrics.
- Collaborate across teams to define vital performance gauges (KPIs) and oversee campaign accomplishments.
- Forge and sustain interactive displays and summaries to portray campaign accomplishment measures.
- Execute A/B experiments and multifaceted scrutiny to refine campaign components and tactics.
- Detect enhancement zones and proffer data-driven guidance to amplify campaign efficacy.
- Keep abreast of sector trends and nascent digital marketing methods to enrich data scrutiny techniques.
- Generate periodic synopses and exhibits to communicate revelations and suggestions to stakeholders.
- Assemble and scrutinize consumer, marketing, and web conduct data.
- Test campaigns, dissect pivotal metrics, and spot prospects for amplifying campaign efficacy.
- Formulate and share insights from analyses, encompassing executable revelations and counsel.
- Formulate digital campaigns and web measurement ploys.
- Shape dashboards, data illustrations, and campaign and site accomplishment summaries.
- Observe and dissect digital media and marketing shifts.
- Convey and present to peers, higher-ups, and patrons.
Requirements
Critical Qualification
- Bachelor’s degree in Data Science, Statistics, Mathematics, Economics, or related field.
- Demonstrated expertise as a Data Analyst, particularly within digital marketing or advertising.
- Mastery of data analysis tools like Excel, Google Analytics, Tableau, or equivalent platforms.
- Advanced analytical prowess, converting intricate data into actionable insights.
- Profound grasp of A/B testing and campaign refinement methods.
Advanced Competencies
- Robust comprehension of digital marketing tenets and performance metrics.
- Exceptional issue-resolution acumen with meticulous attention to detail.
- Effective communication aptitude, conveying technical findings to non-technical stakeholders.
- Thrives autonomously and collaboratively in high-paced settings.
- In-depth digital marketing acumen spanning social, display, and programmatic realms.
- Distinguished analytical and strategic mindset.
- Empowered decision-maker through data-driven insights.
- Superior interpersonal finesse fostering seamless collaboration.
- Persuasive communication and adeptness in presentations.
Bonus Information
OurPass Inc, a USA registered company, operates in Nigeria as Parkcrowdy Nigeria Limited. With a sharp market acumen and rapid responsiveness, we consistently earn the trust of our clients. Presently, we stand as the preferred ally for small enterprises, retail ventures, and worldwide distributors in our central market – Nigeria.
Method of Application
Interested and qualified candidates should click on APPLY to complete your application.