As a globally renowned beverage company, Coca-Cola boasts an impressive portfolio of approximately 500 brands, which are distributed across more than 200 countries and territories. With a strong emphasis on its mission to drive positive change, Coca-Cola is committed to cultivating a diverse and inclusive workplace culture. Founded by Dr. John S. Pemberton in Atlanta, Georgia, Coca-Cola is dedicated to maintaining a growth mindset and constantly evolving to meet the evolving needs of its customers. Our company is proud to offer an array of refreshing beverages that are loved by millions around the world…
Location: Johannesburg, South Africa
Additional Location(s): Kilimanjaro, Kenya |Lagos, Nigeria |Cairo, Egypt .
Job Type: On-site
Job Description Summary:
Duties
- Lead development of a comprehensive learning strategy to identify insights-based threats and opportunities across categories and channels.
- Generate innovative insights for creative production, including ideation, testing, and co-creation with consumers.
- Develop brand strategies to support business goals.
- Create streamlined procedures for delivering actionable insights and recommendations to the Africa Operating Unit.
- Devise and deliver insights to the Integrated Marketing team for package design, guidance, and ensuring consistent consumer experience.
- Manage dissemination of insights to different categories within the Africa Operating Unit to support marketing strategy, innovation pipeline, and brand launches.
- Identify and evaluate unique innovation opportunities, oversee product and packaging development.
- Share insights from the Africa Operating Unit and successful localized campaigns with the network.
- Provide insights consulting support for related functions within the Africa Operating Unit.
- Define and implement testing protocols for integrated marketing campaigns and research projects.
Requirements:
- College degree
- At least 6 years of experience, preferably with extra marketing, innovation, and consumer insights, market research, and analysis
Skills:
- Expertise in market research methodologies
- Proficiency in cutting-edge insights and industry trends
- Demonstrated ability in executing marketing campaigns
What We Can Do for You
Join our Africa team where inclusive leadership and team collaboration are our superpowers. Together, we will develop sustainable, beloved brands for a brighter shared future by making our CULTURE Code indispensable, building winning CAPABILITIES, and transforming our organizational DNA to prioritize ADAPTABILITY.
Additional Information
We are working hard to make your application process for jobs with the company as seamless as possible. Due to the high volume of job openings, the hiring process may experience longer-than-normal delays. As a result, there could be a significant gap between submitting your application and being invited for an interview. Our company values your willingness to wait for this opportunity.
Method of Application
Qualified and interested candidates are encouraged to proceed with the application process by clicking on Apply to complete the required procedure.
Closing Deadline
September 22, 2022
To find out more about fresh perspectives on how you may contribute and land your next position at Coca-Cola, visit the company’s Purpose and Vision page.