KingMakers is the premier sports and digital entertainment platform dedicated to the African continent. Our mission is to create opportunities that empower individuals and communities to achieve their dreams. We foster growth, inspire change, and support business development, making a tangible difference in the lives of those we serve. Join us in shaping a brighter future for Africa.
Location: Lagos
Department: Communications
Job Type: Full-Time
Job Overview
Join our dynamic marketing team as a Social Media Lead at BetKing Nigeria. This role offers the opportunity to lead and execute innovative social media strategies.
About the Role:
You will be strategic and highly creative working to create best-in-class social media content. You will build breakthrough social content and direct all social media activities to help engage new and existing customers to drive brand awareness, perception, acquisition, and retention.
Why Join Us?
- Be part of a team dedicated to revolutionizing the finance industry with innovative technology solutions.
- Work full-time in a collaborative environment with industry experts.
- Contribute to creating intuitive and seamless digital experiences.
Apply now to be part of our journey in transforming digital banking!
Key Responsibilities
- Develop and manage the social media content calendar for all channels.
- Take ownership of social platform performance and reporting.
- Ensure campaigns are delivered across key channels, leading social strategy for brand activity and campaigns.
- Coordinate organic social content for key campaigns, planned activities, and ad-hoc activities.
- Collaborate with the content team to deliver engaging social media messaging for all activities.
- Identify key calendar moments, campaigns, conversations, and partnerships to maximize impact.
- Track growth, engagement, and performance of our social media accounts and competitors’, communicating findings clearly to inform the wider marketing team.
- Create and deliver clear, creative, and engaging content tailored to relevant social channels and audiences, aligning with marketing team objectives.
- Support all marketing activities, including promotions, events, and exhibitions.
- Develop and execute innovative social media marketing plans that connect with customers, maximize engagement, and create advocacy.
- Conduct competitor analysis audits to differentiate our social strategy.
- Introduce and launch new social media channels (e.g., Telegram).
- Collaborate with central and local marketing teams on major campaigns to ensure a social footprint during key investments.
- Build a long-range plan for social media, evolving execution style with new market technologies.
- Implement innovative ideas to generate significant social sharing and PR attention.
Requirements
- 5+ years’ experience in social media execution
- Experience using Sprout Social and direct experience on scaling social media content to multiple markets and channels
- Experience in managing Social Media Platforms across Facebook, Twitter, Instagram e.t.c
- Hands On experience in Social Media analytics tool like Hootsuite, Facebook analytics e.t.c
Additional Qualifications
- Proficient using multi-social posting programs such as Hootsuite and HubSpot
- Organizational skills (for managing a content calendar, asset management etc.)
- Experience managing a team
- The ability to develop content strategies
- Experience managing budgets
- Knowledge of advertising on various platforms
What WE Expect?
As a general rule at KingMakers we want people to be:
- Customer Focus: We keep the customer at the center of everything we do.
- Passion & Dedication: We are passionate about what we do, employing only smart, honest, dedicated, and results oriented team players.
- Openness, Honesty & Directness: We embrace a culture of candor and work together towards the right solution whilst being open, honest, and willing to give and receive feedback, judgment-free. We play the ball, not the person.
- Innovation & Big Thinking: We always look for ways to innovate whilst not losing sight of what’s important. The bigger we think, the more we inspire, the better the outcome.
- Ownership & Accountability: We think like owners. If we see a problem, we find a solution. We are pragmatic and always strive to do more with less.
- Speed & Focus: We plan, we strategize, but mostly, we DO. Without doing, there is no progress, we can always change direction but only if we start moving. Fast beats slow.
- Low Ego: The best solutions are achieved when we leave our egos at the door. We always seek opportunities to learn in every situation. No job too small.
- Fun: On balance, we believe in having fun whilst working. We maintain perspective as best as we can, and together, we celebrate our successes.
Method of Application
To apply, Interested and qualified persons should Click apply and join today!